CHAPEL HILL, N.C. (March 17, 2014) ―The National Center for Safe Routes to School and Schwinn’s Helmets on Heads program are teaming up again to celebrate Bike to School Day with the National Bike to School Day Helmets on Heads Bike Share Giveaway. This second annual Bike Share Giveaway will provide 10 bikes and 20 helmets to 10 schools and community organizations across the US. Last year’s National Bike to School Day Helmets on Heads Bike Share Giveaway was a wonderful success. Ten schools from Connecticut, Florida, Indiana, Massachusetts, Michigan, Montana, North Carolina and Virginia were awarded bikes and helmets for their communities. Schools were able to support many different kinds of bicycling programs including one program that established bike share opportunities for homeless students and another that gave children with special needs access to bicycles for the Special Olympics.

Helmets on Heads is a comprehensive initiative committed to educating one million kids about bike helmet safety over 10 years.  Each year Helmets on Heads engages with educators, local communities, and families by providing information and resources to get involved and take action on helmet safety.

“Schwinn, through the Helmets on Heads initiative, is thrilled to team up with the National Center for Safe Routes to School again this year to support bicycling and helmet safety,” said Milissa Rick, Senior Director of Marketing for Schwinn. “We want to encourage children to ride safely every time they get on a bike, and National Bike to School Day is a wonderful way to support these efforts.”

“We are very excited to be working with Schwinn again this year to help support schools and communities in encouraging safe bicycling and helmet use for students,” said Lauren Marchetti, Director of the National Center for Safe Routes to School, which serves as the coordinating agency for National Bike to School Day.

Bike to School Day, May 6, 2015, is a national event that gives communities across the country the opportunity to join together in bicycling to school on the same day. The national event is part of the movement for year-round safe routes to school and encourages biking to school as a healthy way for kids and families to make their school commute fun and active.

Individuals, schools and organizations that register their Bike to School Day event online are eligible to win one of the ten drawings for Schwinn’s bike and helmet giveaway. Each giveaway will include 10 bicycles and 20 helmets to be awarded to a winning school.  Drawings will begin on Wednesday April 15th. Winners will be announced weekly on the Safe Routes to School and Schwinn Facebook pages. For more giveaway details visit http://walkbiketoschool.org/helmets-on-heads-bike-share-giveaway.

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About the National Center for Safe Routes to School

Established in May 2006, the National Center for Safe Routes to School assists states and communities in enabling and encouraging children to safely walk and bicycle to school. The National Center serves as the information clearinghouse for the federal Safe Routes to School program with funding from the U.S. Department of Transportation Federal Highway Administration. Part of the University of North Carolina Highway Safety Research Center, the National Center also provides technical support and resources and coordinates online registration efforts for U.S. Walk to School Day and Bike to School Day and facilitates worldwide promotion and participation. For more information, visit www.saferoutesinfo.org or www,walkbiketoschool.org.

About Helmets on Heads

Helmets on Heads is a comprehensive initiative from Schwinn meant to encourage and educate bike riders of all ages on the importance of wearing helmets. In 2014, we have partnered with the National Center for Safe Routes to School to reach and engage educators, local communities, and families across the U.S., with information and resources to get involved and take action on helmet safety. Helmets on Heads is committed to educating one million kids about bike helmet safety over 10 years.  Helmets on Heads is driven by a desire to have every rider wearing a helmet. Learn more at www.helmetsonheads.org.

About Schwinn

Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time.  With a continued dedication to quality, forever synonymous with the Schwinn name, America’s most famous bicycle brand looks forward to providing another century of innovation and performance to people of all ages.  Information about Schwinn bicycles is available at www.SchwinnBikes.com. Be sure to follow Schwinn on Twitter at @RideSchwinn and like Schwinn on Facebook at Ride Schwinn.

Thank you to the National Center for Safe Routes to School for writing and contributing this article to NJ Safe Routes to School Scoop!